local partner: Z33
lead designer: Erik Kessels
Clinging to one’s identity can cause a lot of hardships—stagnation, cultural clashes, alienation and political instability. One of the original six founders and home to the current capital of the European Union, Belgium now holds the world record for the longest period without government. As one of the few countries lacking a quintessential national identity, the Droog Lab believes Belgium could be a model for how individuals, companies and institutions could formulate their future identities. Led by Erik Kessels and in partnership with Z33, the project will explore the value and real potential of (no) identity. Outcomes will be presented in 2012.
Renny Ramakers, director (Droog)
Erik Kessels, leading designer (KesselsKramer)
Jan Boelen, partner (Z33)