Architect Theo Deutinger and his team came to Tarwewijk in hopes of finding homeworkers to participate in an installation throughout the streets of Tarwewijk. The aim was to make an existing network of hidden business activity visible and to celebrate Tarwewijk as a business district. The film captures the reactions of the residents, showing cynicism towards well-intentioned but short-lived design interventions. Tarwewijk has come to symbolize the toughness of the socio-economic problems in the South of Rotterdam. Throughout the past six years, Tarwewijk has been overwhelmed with good intentions without any significant results. No wonder many residents have become cynical to outsiders’ ideas.